As part of the global Live in Levi’s® campaign, the denim brand launched a digital platform to collect, document and share the lives of different people around the world and their stories. Streething teamed up with Levi’s® Malaysia to present three cycling enthusiasts – Aaron Chan, Zaim Rosli, and Shidi from Pedal Malaya – and showcased how they live, work and play in the Levi’s® Commuter™ Collection.
A teaser was released prior to official debut of the films – giving fans a sneak peek behind-the-scenes:
At an intimate event held at The Grumpy Cyclist on Jan 8, the Live in Levi’s® Project Films were screened to an exclusive group consisting of influencers, tastemakers, media editors and members of the local cycling community. The screening was followed by a Goldsprint Challenge and a night ride which was headed by the three featured personalities, and joined by other cycling enthusiasts. This was the collective video of the three Streething x Live in Levi’s® Project Films:
Streething x Live in Levi’s® featuring professional downhill cyclist and model – Aaron Chan. More on his video over here.
Streething x Live in Levi’s® featuring professional photographer and long-distance cyclist – Zaim Rosli. Read more about his journey here.
Streething x Live in Levi’s® featuring founder of Pedal Malaya – Shidi. Find out more about his cause for a bike-friendly city right here.