Levi’s® continues its multifaceted global brand campaign ‘Live in Levi’s®’, with the launch of ‘We Are Original’ – an invitation to everyone to live in the moment, connect with others and be true to themselves.
The manifestation of ‘We Are Original’ in Malaysia will see a breadth of local personalities from various fields, denim heads as well as Levi’s® Malaysia employees, joining forces to bring the campaign to life. The list includes legendary rockstar Amy Search, Asia’s Next Top Model Season 2 winner Sheena Liam, rapper SonaOne, national gymnast Farah Ann, lifestyle blogger Jane Chuck, soul songstress Najwa Mahiaddin, dynamic duo from Jinnyboy TV Jin Lim and Reuben Kang, as well as fashion photographer Chuan Looi.
Styled by our fashion editor, Ethan Chu for the photo shoot, these personalities will collectively share their denim stories on respective social media platforms alongside other bright minds such as actor JC Chee, photographer Ridduan TTFGA, Bibo Aswan and Vincent Paul Yong, fashion designer Hatta Dolmat, blogger Daphne Charice, entrepreneur Roen Cian, jazz songstress Poova, singer Soo Wincci, cyclist and model Aaron Chan and also singer-songwriter Jenn Chia.
The campaign will culminate with a celebration party where music, arts and performance will take centre stage in later this month to honour Levi’s® 501® jeans birthday which falls on May 20. More information on the campaign is up on Live in Levi’s® website.