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INSIDE NEW BALANCE RUN HUB: THE FIRST IN SOUTHEAST ASIA
Kuala Lumpur just got something new for runners, and it’s not just another store. New Balance has opened its first Run Hub in Southeast Asia at Suria KLCC, a space built around movement, connection, and the idea that running should feel accessible to everyone. Think of it as part clubhouse, part performance lab. The New Balance Run Hub is a place where runners can meet, test shoes, get their feet scanned, or simply hang out before and after a run. You can store your bag, loan


LEVI'S BLUE TAB
Modernity meets denim tradition. Join us as we delve into the world of  Levi's  BLUE TAB™️ - a premium line that redefines everyday wear. Expect elevated silhouettes that reimagine the essence of Levi’s®️ beyond its iconic Red Tab. Would you be adding pieces from BLUE TAB™️ to your wardrobe?


OAO FOOTWEAR
@oao_footwear  is redefining footwear with innovative designs and cutting-edge technology. OAO blends style, comfort, and sustainability, setting new standards in the industry. Whether you're an athlete, fashion enthusiast, or value comfort, OAO offers something to enhance your experience with quality and environmental commitment. Each shoe is crafted for today's consumers, combining aesthetics with functionality. Planning a trip to Japan? Visit the OAO store, more than just 


PREDUCE
From a simple holiday trip that sparked a passion to a full-blown skate legacy, this is the inspiring story of Preduce 🛹 🇹🇭. What began as a modest venture has transformed into a significant player in the skateboarding community, showcasing the power of dreams and dedication. This WOTS episode is dedicated to Simon and the entire Preduce crew — their impact on the skate scene is undeniable, and we miss you, G 🤍!


CROSSOVER
From Johor Bahru to the world 🌏  Crossover 's   Jem  built a portal that plugged Malaysia straight into Japan’s best, lifted local voices, and even brought icons like Poggy into the mix.


LIMITED EDT
The first store in Singapore to score collabs with global sneaker brands 👟 Here’s the story of  @limitededt_sg


CAMPERS' CORNER JAPAN
Head upstairs at the institution that’s  Campers' Corner  and you’ll find Campers’ Corner Japan  - a curated spot packed with premium...


LAKH X RAD CALE PENNY LOAFER
The LAKH x RAD Cale Penny Loafer takes a classic silhouette and rebuilds it through the lens of modern streetwear and meticulous...


TITAN: FOR LOVE OF THE GAME
How did two ex-Nike execs and a PBA legend build a basketball empire in the Philippines…and eventually score the first Jordan collab in...


VINTAGE SNEAKER SHOPPING IN JAPAN - PART 1
Tokyo’s vintage sneaker scene hits different. We hit up 3 of the best — from museum-level archives to low-key legends with serious heat....


LOAFERS 101
Loafers have been everywhere — but do you actually know your styles? From penny to tassel, bit to slipper — we break it down into...


PREP IVY
What do Ivy League schools have to do with Japanese menswear? This week on Word on the Street, we dive into Prep Ivy — the campus look that Japan perfected and transformed into the City Boy lifestyle and beyond. The influence of Ivy League fashion can be seen in the meticulous attention to detail and the unique interpretations of classic styles that define Japanese menswear today. From tailored blazers and crisp button-down shirts to the artful layering of accessories, Japane


JOE CHIA
Southeast Asia is increasingly making its mark on the world stage, and one of the key figures in this movement is @joechia , who is redefining the concept of going global from Malaysia. With a unique vision and a commitment to showcasing the rich cultural heritage of the region, Joe Chia has transformed his humble beginnings into a remarkable journey of success and innovation. His story serves as an inspiration for many aspiring entrepreneurs and creatives in Southeast Asia, 


FURUGIYA
Stop calling it thrifting — in Japan, the concept of resale has been elevated to an art form, particularly through the unique charm of furugiya 古着屋. These vintage shops are not merely places to find bargains; they represent a rich legacy of fashion and culture, where each piece tells a story and carries history. As you explore our recommended choices, you'll discover the beauty and craftsmanship behind these curated selections. 💡 Bonus tip: If you’re inspired to declutter yo


SKINARMA DROPS NEW LINE OF IPHONE 17 CASES
Apple’s iPhone 17 is out and SKINARMA wasted no time dropping a new case lineup that does more than keep your phone scratch-free. The collection pushes their mix of street sensibilities and tech-minded design further, turning an everyday object into something with real presence. Popular classics like SAIDO and HELIO return in rebuilt versions. Chunkier buttons, stronger bumpers, sharper grip stands, even a refreshed magnetic charging ring. The changes are subtle yet make the 
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