Last Thursday, Converse took over the Waterhouse Boutique Hotel in Shanghai for its launch of the new weatherized Counter Climate collection to over 70 pinnacle sneaker, style and lifestyle media and 200 influencers from around China, Asia Pacific, and North America.
The entire building was transformed to create an experience like no other including a disruptive Converse x Keith Ape “Diamonds” projection and a Counter Climate product immersion space to feature the new Shield Canvas & Rubber Collections. Later that evening, the rooftop and its spectacular view of Shanghai’s skyscrapers became the perfect backdrop for Korean musician and style icon, Oh Hyuk to take the stage.
Watch our video recap to see what went down at the Converse Climate Counter Launch in Shanghai:
The Fall/Holiday 2016 Converse Counter Climate Shield Canvas Footwear and Apparel Collection provides the necessary tools to stand up against unpredictable, inclement weather. The sneaker has been given a durable water repellant treatment with additional updates such as reflective heel webbing and barrel laces to increase visibility in low light.
Check out the new Converse ‘Climate Counter’ collection in all Converse stores and authorised retailers.