Year In Review – Looking Back At Our Highlights Of 2016

Wow! Here we are at the end of another year again! 2016 was a tough year, but as we wont go into politics and world news, we are going to look back on the bright side and what we were up to over the past 12 months.

The year started off with our collaboration project film series with Levi’s to showcase their commuter range, we teamed up with Levi’s® Malaysia to present three cycling enthusiasts – Aaron Chan, Zaim Rosli, and Shidi from Pedal Malaya – and showcased how they live, work and play in the Levi’s® Commuter™ Collection.


We had the chance to shoot Hiroshi Fujiwara once again for his latest Fragment collaboration with Converse, with this time the  model of choice being the One Star ’74.

While we were in Tokyo, we popped by for a coffee and chat with free pour latte art master, Hiroshi Sawada.


2016 was the 20th anniversary of New Balance’s 580, a Japanese streetwear cult favourite. We had the honour of producing a collector’s book that tells the history of the iconic sneaker, as well as having an in-depth conversation about the subject with Shigeyuki Kunii of Mita Sneakers.

Celebrating another classic sneaker icon, we travelled to Bangkok to cover Air Max Day 2016, which saw the release of the Air Max Day HTM Collection as well as a live sneaker box painting installation by TRK and performances by The Kidnappers and Thaitanium.

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Our fashion editor, Ethan Chu, attended Elle Fashion Week in Bangkok, he checked out the Spring/Summer show that featured some of Thailand’s most coveted labels such as ASAVA, ISSUE, LA BOUTIQUE, FRIDAY 27 NOV among others.


We also travelled to New York to cover the launch of Converse’s All-Star Modern. The classic basketball sneaker was updated with lightweight circular knit uppers, Nike Hyperfuse tech, full length phylon soles, TPU-fused toecap as well as neoprene split tongues. In short – these are extremely lightweight and comfortable.


Not stopping there, we were in Shanghai for the launch of the Counter Climate collection. The entire building was transformed to create an experience like no other including a disruptive Converse x Keith Ape “Diamonds” projection and a Counter Climate product immersion space to feature the new Shield Canvas & Rubber Collections. Later that evening, the rooftop and its spectacular view of Shanghai’s skyscrapers became the perfect backdrop for Korean musician and style icon, Oh Hyuk to take the stage.


While we were in town, we also swung by the NikeLab x Riccardo Tisci Collection launch held at SPACE by THREE – a venue facing the Pudong skyline with a stunning view of The Bund. This is the second drop from the collaboration featuring a juxtaposition of floral and kaleidoscope prints and a closer look will reveal RT’s signature skulls and stars motif designs.

We also were in San Francisco – the birthplace of Levi’s – for a week where we were privileged to a tour of their archives, a look into their Eureka Innovation Lab as well as an interview with their Head of Global Design, Jonathan Cheung.


Other projects that we did with Levi’s is the ‘We Are Original’ series, styled by our fashion editor Ethan Chu. The personalities collectively shared their denim stories on respective social media platforms alongside other bright minds such as actor JC Chee, photographer Ridduan TTFGA, Bibo Aswan and Vincent Paul Yong, fashion designer Hatta Dolmat, blogger Daphne Charice, entrepreneur Roen Cian, jazz songstress Poova, singer Soo Wincci, cyclist and model Aaron Chan and also singer-songwriter Jenn Chia.


As part of the series, we spoke with lead vocalist of Hujan, Noh Salleh, and renown percussionist, Siu Yee, on their difficulties they faced in their career.

We also did a short video style guide for the Levi’s 511 range, showing how you can style the new slim cut up 7 days a week.


We teamed up with Billabong to present our collaborative artist series, where we worked with Clogtwo & Inkten (Singapore), Poorboy (Thailand) and Koma (Indonesia) to style their signature characters in classic Billabong pieces.


We continued our seasonal lookbook series with PUMA, working with personalities from across the region. Stay tuned for the next iteration of this ongoing series in 2017.

We also worked with Timberland again, profiling several Malaysian personalities, one of them being renown film director Dick Chua …

… along with our fashion editor, Ethan Chu.


We worked with Fred Perry and The Grumpy Cyclist to organise the Fred Perry MY Patch Ride Out Malaysia, a casual ride out over the weekend along the popular Hulu Langat cycling trail. The event was part of a global series by Fred Perry to celebrate the rich culture of cycling and the similar rides have taken place in other key cities like London, New York, Tokyo, Paris, Munich, and Singapore.

We attended the launch of ISETAN The Japan Store, featuring 11,000 square meters spread over six floors of fashion, lifestyle, technological and food products, it is the first-of-its-kind specialty store which will be a new favourite campsite for many.

The Museum (ground floor) and Studio (first floor) houses high end brands such as Yohji Yamamoto and UNDERCOVER ) and streetwear labels such as Kolor, Mame, and Head Porter. The second floor named The Room has Japanese beauty and lifestyle products while the third floor The Cube is a space for books, coffee and cultural classes. When you need break between shopping, head down to the lower ground floor for bites, and Japanese sweets as well as the dine-in eating bars.

Here’s a mini-recap of the fifth annual Art of Speed event, the biggest gathering and showcase of custom automobile and lifestyle in Malaysia. Around 200 bikes and cars were on display, whilst skate legend Steve Cabellero made his first appearance in Malaysia. The Wayang Kulit Tattoo Showalso made it’s second appearance at AOS, bringing together a stellar line up of artists from Malaysia and around the region.

Quick recap of House of Vans Malaysia at The Slate in Kuala Lumpur. Local bands Misgive, The Fridays and Killer Calculateur joined Skate legends Ray Barbee and John Cardiel to put on a show to celebrate Vans hitting the big 5-0!

We teamed up with Red Wing Shoes to work on a series of feature videos that will continue into 2017. This year, we put the focus on woodcut printmaker, Rico Leong …

… and Hounds of the Baskervilles barber, Jaspal Singh.

We took a trip up north for the launch of Boundlezz Heritage, the latest addition Penang Island’s streetwear scene.

And thats all for 2016, We’ve got many projects and stories planned for 2017, so stay tuned and if you haven’t yet, follow us on Instagram (@Streething), Facebook and Youtube.