PUMA has recently launched the ‘Run the Streets‘ campaign targeted at go-getters who follow their instincts, live and charge towards life at full speed. The global campaign also introduces the brand’s new lifestyle and performance incorporated Streetrunning range.
In conjunction with the release of the IGNITE Limitless sneaker, PUMA has enlisted personalities from Singapore and Malaysia of different backgrounds and artistry to headline the local front.
The IGNITE Limitless is tailored to stand up to the stop-and-go of city living with stylish, comfortable, and protective features and technology. Quipped with the IGNITE FOAM midsole and protective stability cage, the sneakers is a perfect choice for urbanites who are always out exploring the city. First drop from the range features the IGNITE Limitless Hi Tech and Extreme Hi Tech made for hustlers from the streets.
Check out the lookbook above, shot by our team at Streething. PUMA IGNITE Limitless Hi Tech and Extreme Hi Tech are available in authorised retailers such as CROSSOVER Sunway Pyramid and Sole What Mid Valley.