Perfecting the Journey with TUMI 19 Degree Collection

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In 2016, TUMI introduced their first-ever aluminium luggage collection – 19 Degree. The coincide with the product launch, the brand released a global campaign geared towards “The Modern Explorer” – the appreciators of craft and design who are always looking to be inspired and explore something new.

This year, TUMI is building on this unique group of influencers, and journeys from the inspiring 2016 cast by weaving in the following creatives:

  • Linda Rodin – Style icon and beauty entrepreneur goes back to Sicily, the place that inspired her own skin care line, Rodin, and sparked the face-oil trend.
  • CL – Recently named one of Business of Fashions 500 most influential people. CL is a K-Pop phenom and muse to many fashion designers travels to the Blue City to seek inspiration.
  • Alex Atala – A two-Michelin Star Chef whose restaurant was rated 4th best restaurant in the world.
Linda Rodin

Linda Rodin

 

CL

CL

 

Alex Atala

Alex Atala

 2016 Cast

  • Lewis Hamilton – Three-time Formula One World Champion.
  • Nick Fouquet – CFDA Designer and LA-based celebrity hat maker.
  • Camille Rowe – French/American model.
  • Mark Gonzales – Pro-skateboarder who pioneered street skateboarding.
  • Sunny Wang- Actor, Model, and Philanthropist.
Camille Rowe

Camille Rowe

 

Mark Gonzales

Mark Gonzales

 

Sunny Wang

Sunny Wang

Look out for more campaign communication across various channels.

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