PUMA launches new “Velvet Rope” Collection


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Following the success of SS’17 Swan Pack, PUMA continues to feature Kylie Jenner along with returning New York City Ballet dancers in this new collection that inspired by the velvet rope which divides line between the queue and the party.

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The collection uses colour palettes that blend autumn hues with metallic: olive and copper, navy and silver and includes Sportstyle and Training pieces that carry a commanding confidence in any setting.


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The AW’17 Velvet Rope collection drops on PUMA.com, PUMA stores, and retailers worldwide from July 10.