Levi’s® Type III Trucker Celebrates 50 Years of Classic Design

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In the late 19th century, Levi Strauss & Co introduced the original denim jacket which represented revolution and hard-working American tradition. Over the decades, the Levi’s® denim jacket was offered in three styles later identified as TYPE I, TYPE II, AND TYPE III.

The most popular style, the 70505 or TYPE III was introduced more than 50 years ago and it wasn’t until the ’90s that the term ‘Trucker’ came into use. Worn by everyone including ranchers, rock stars, truck drivers, and rebels, it is the most recognizable design of all Levi’s® denim jackets.

To celebrate the 50 years of the Trucker jacket, Levi’s® is featuring five Malaysian personalities of different backgrounds to share their unique Trucker Jacket stories. Whether it is a seasoned Trucker or a new piece, each personality has an interesting journey with the jacket.

Look our for the videos to be rolled out right here on Streething.

Kicking things off is Musician/ Barber, Brian Joseph Pan a.k.a Brian McBe

Born and raised in Borneo, McBe grew up in a musical environment, singing and playing guitar from a tender age of six. He has performed in numerous festivals and music events across Asia such as Japan, Indonesia, Brunei, Singapore, and Hong Kong. On top of his singing endeavours, McBe also runs an artisan barbershop called ’52 Barbers’ located inside APW, Bangsar. Watch the video as he shares more about himself:

 

“King of Denim” – Chin Wee Yong

It was love at first sight when Wee Yong got his first pair jeans from the flea markets in Singapore where he was studying. He went on to collect denim from bundle shops across Asia and even dedicated five years of his time in Thailand, collecting and selling vintage denim. He became so well known that bundle shop owners all over the region would go to him to determine the right value of the denim. Now based in Johor Bahru, he runs his own interior design agency, creating on-of-a-kind furniture as well as providing consultation to shop owners who are into raw, industrial designs. To Wee Yong, each piece of denim tells the time and memories attached to the previous owners. Listen to his denim story:

 

Fashion Designer, Man Chien

Man Chien was professionally trained as an industrial designer before venturing full time into fashion designing. She gives character, emotion and life into fabric with her skills in controlling strokes and textures and the clothes that she made under her eponymous label was branded as “wearable art”. Watch the video as she brings us through her inspirations and thoughts behind her recent work to customise a Levi’s Trucker Jacket:

Levi’s Master Tailor, Asraf Audi
A self-taught tailor, Audi has been immersed in the world of Levi’s since 2010. What started out as simple customisations at the retail store eventually turned into a full-blown passion to help others express their individuality. A seeker of perfection, Audi does not take his responsibilities as a Master Tailor very lightly. Representing the denim he loves is crucial, which is why he likes to style his denim and Trucker with a couple of patches that reflect his personality and mood. We’ll let Audi share more about the work that he does over here:

Last but definitely not least, we have the Biker Chic, Ahirine

Inspired by her father, Datuk Ahirudin Attan’s riveting stories of long-distance journeys on his big motorcycles, Ahirine grew up around the adrenaline rush of riding. Armed with her passion for motorcycles and her new Levi’s® Trucker jacket, Ahirine embodies a strong young woman who defines her own journey in life and breaks stereotypes about motorcycling. Find out more about her bike journey in this video:

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