Timberland x Madness ‘Transmutation’ Launch Event in Shanghai

Just a week ago, our team headed over to Shanghai for the launch event of the much-anticipated MADNESS x Timberland ‘Transmutation’ collection. Held at the iconic Bell Tower in Shanghai, the closed event was attended by media and friends from across the region. Aside from food and drinks, the guests were treated with a fashion show as well as a performance by Al Rocco, an upcoming hip hop artist from Hong Kong.

We had the opportunity to interview Shawn Yue to learn more about the collab so stay tuned. More info on ‘Transmutation’ collection can be found over here, and in the meantime, take a look photo and video recap of the event.

The collection was released in limited quantities on mdnsonline.com on Nov 25; at CROSSOVER Flagship JB, and Sunway Pyramid on Nov 30; and finally at Timberland Mid Valley and Pavilion on Dec 7. Don’t miss it.