Upclose & Personal with Shawn Yue at Timberland “Transmutation” Launch

Last month, we headed to Shanghai for the launch of theĀ Madness x Timberland “Transmutation” collection – which includes a pair of collaborative boots “TYPE MD-01“, a Cruiser Jacket and Down Jacket – personally designed and conceptualised by Shawn Yue. We’ve also had the opportunity to speak to Shawn on his thoughts and experience from this collaboration. Watch the videos below:


“Could you bring us through the process of designing the TYPE MD-01 boots?”



“How was it like working with Timberland for the first time?”



“What were some of the challenges you faced in this project?”



“What do you enjoy most from a collaboration project like this?”



“What’s your take on the whole idea of collaborating with brands?”



“Many people know that you are a perfectionist and will go all out to achieve your goals. Has your working style changed over the years?”



Stay tuned for more news from Timberland and Shawn Yue.


PHOTOGRAPHY / VIDEOGRAPHY: Chris @ Streething