Upclose & Personal with Shawn Yue at Timberland “Transmutation” Launch

Last month, we headed to Shanghai for the launch of theĀ Madness x Timberland “Transmutation” collection – which includes a pair of collaborative boots “TYPE MD-01“, a Cruiser Jacket and Down Jacket – personally designed and conceptualised by Shawn Yue. We’ve also had the opportunity to speak to Shawn on his thoughts and experience from this collaboration. Watch the videos below:

“Could you bring us through the process of designing the TYPE MD-01 boots?”

“How was it like working with Timberland for the first time?”

“What were some of the challenges you faced in this project?”

“What do you enjoy most from a collaboration project like this?”

“What’s your take on the whole idea of collaborating with brands?”

“Many people know that you are a perfectionist and will go all out to achieve your goals. Has your working style changed over the years?”

Stay tuned for more news from Timberland and Shawn Yue.