Since starting 5 years ago, Malaysian menswear label, Shuren Projects, has steadily garnered attention and expanded their line-up of products. They’ve managed to carve a niche for themselves by focusing on casual garments inspired by Japanese-influenced military and workwear. At the end of last year, they finally opened their first physical retail store – Sick Reading Party.
A play on the SRP acronym derived from Shuren Projects, Sick Reading Party is also referential to the founders love of books. The peacefulness of quietly reading a book pretty much sums up their style, as described by themselves, they make “Garments for the Gentle“.
Where many turn to manufacturing overseas to take advantage of more favourable production costs, Shuren prefers to produce all their clothes in small batches locally within Malaysia, which they proudly state on the sizing labels stitched onto the outers of many of their pieces. Their focus on quality and everyday-pieces has gained them a cult following both locally and abroad, with their take on the Japanese Noragi jacket being one of their most popular items.
The store is situated at the Taman Paramount area of Petaling Jaya, on the same stretch as Awesome Canteen and Shokudo Japanese curry and many other hip eateries, so swing by for a look-see and grab a coffee and some grub while you’re at it.
Sick Reading Party – 29, Ground Floor, Jalan 20/13, Paramount Garden, Petaling Jaya, Malaysia; Operating hours are 12pm-7pm from Tuesdays to Sundays (closed on Mondays); Insta: @sickreadingparty / @shurenprojects.
PHOTOGRAPHY: Jules @ Streething