Blondey McCoy is a 20 year-old wonder kid of the current generation Z Londoner who can do it all. He has collaborated with Damien Hirst, skated professionally for Palace Skateboards and just done the second collaboration of Fred Perry x Thames London (a brand he founded when he was 14 years old) just to name a few milestones of his young career. The new 13 piece “street meets sport” line which features a new composite logo, made up of the Fred Perry laurel wreath and the ‘Thames’ graphic text.
The inspiration for the campaign came from “Sometimes The Sky’s Too Bright”, a poem by Dylan Thomas. “He’s my second biggest Swansean hero – after my girlfriend,” he tells us. “The whole theme was built around the poem, it’s a specific and respectful nod to the town he called home.” The lookbook sees McCoy and his real-life friends – clad in pieces from the collaboration – hanging out in the Kardomoh Cafe in Swansea, which the poet himself used to frequent. Elsewhere, they also hit up a games arcade and head to the sea with Mr Whippy ice creams in hand, as part of a nod to how ‘quintessentially British’ both brands are. – from Dazed Digital Article on Fred Perry x Thames SS18
We hit talented Mr. McCoy up for a round of quick Q&A:
1. How did the Fred Perry x THAMES collaboration come about?
Very naturally. Polo shirts are the top half of my skateboarding
costume… and both Thames and Fred Perry are so British, it makes sense.
2. Prior to this, have you skated in Fred Perry?
3. As Blondey McCoy, how do you separate your creative process in creating
so many projects at one go?
Recently, I’ve been trying sleeping for 25 minutes a night and waking up
4. What inspires you and your style?
Nothing in particular. Just a way of thinking
5. Favourite skater?
6. Favourite musician?
7. Favourite song from George Michael?
There’s so many, maybe ‘Praying for Time’, lyrically.
8. Favourite artists?
Damien Hirst and Francis Bacon. That is all.
9. Favourite fashion designer?
Miuccia Prada. By a country mile.
10. Skate, music or social media, choose one