Superdry has launched their Summer or Nothing campaign globally and the concept has been taken a step further in Kuala Lumpur Malaysia where the brand takes you on the summer vibe at their pop-up truck. The pop-up truck will feature the latest collections (a fitting room for you to try them on), games and prizes, and homegirl Ashley Lau on the decks. Colourful, vibrant and infectious, the campaign turns up the heat to encourage you to get out and make the most out of the season.
As part of the celebration, we teamed up with Superdry Malaysia to give away RM5,000 product vouchers. Complete the following to enter the contest:
1. Replicate any one of Ashley’s Summer or Nothing photos
2. Post your photo on IG with hashtags #SummerorNothing #SuperdryMY #STxSuperdryMY
3. Answer this question: Where will Superdry Summer or Nothing pop-up truck be on 31 May to 2 Jun?
Tip: Want extra points?
– Wear the same outfit as Ashley (feel free to put them on at the pop-up or stores)
– Take photo at the exact same spots as Ashley
Contest period: 31 May to 9 June
Disclaimer: The winners for this contest will be selected, announced and contacted via Instagram DM on June 14. To be considered for entry, you must complete all of the mentioned steps.
Open to Malaysian residents only. All prizes won by minor will be awarded to their parents or legal guardians on their behalf.
Prizes must be collected at FJ Benjamin (M) Sdn Bhd at KH Tower Kuala Lumpur Malaysia. Please allow 2 – 6 weeks for vouchers preparation.
First prize: RM1,000 Superdry product vouchers
Second prize: RM500 Superdry product vouchers
[@cheramiche | @song_songtan]
Third prize: RM300 Superdry product vouchers
[@placesandfoods | @delleenna | @tzemay22 | @tomdragoon]
Special prize:RM200 Superdry product vouchers
[@garyhor | @ayurafikah | @__jingle_jing__ | @jinyeng | @skysein831 | @afiq_ziqry | @ceciliayeoh813 | @charlestan38 | @sukilingling | @syera_syera94 | @alej30 | @shee719 | @shan915 | @henrylau1030 | @kent235 | @wui105 | @sunshinekelly2988]