Recap Of Timberland’s “Nature Needs Heroes” Launch In Shanghai, China

Last week we were in Shanghai for the launch of Timberland’s Nature Needs Heroes campaign to promote sustainability. Timberland is by no means jumping on a bandwagon as they have planted 10 million trees around the world since 2001 and have committed to plant another 50 million trees worldwide by 2025.

They also introduced the Brooklyn Reboot collection that uses recycled materials such as plastic bottles and rubber. Their new creative director and advocate for sustainable fashion Christopher Raeburn also unveiled his eco-friendly collab collection. Finally, they also revealed that actor/musician Will Pan as their ambassador in the Asia-Pacific region for the Nature Needs Heroes campaign.

The new collections are currently available at Timberland stores in Malaysia and all over the world. Stay tuned for more update from the brand!