Yeti Out Teams Up With Nike By You

“If connectivity is an option – when was the last time you unplugged?”

Over the past 8 weeks, China-based music collective Yeti Out hosted their “Lost Signal” residency at Nike Shanghai’s On Air Studio. They explored the importance of “offline” events in dance culture by holding radio sessions, zine-making workshops and an exhibition showcasing nightlife photography as well as their archive of flyers.

To cap off the project, they’ve teamed up with Nike By You on two pairs of React Visions, one in Metallic White and the other in Voltage Purple. 

“Electric wires, a modern symbol of our “life line”.

Velcro, when torn, creates static-like white noise; the intense signal processing sound which makes-up our modern heart beat.

Double Swoosh, the parallels between night and day in staying connected 24/7.

The shoes are priced at RMB999 / USD140 and are available for order now at @yetiout.