STREEThing

New Balance is to launch a new limited edition collection that celebrates the different forms of transportation the footwear takes to reach it’s admiring fans around the globe. This collection is called “Transportation Series”. Only 574 pairs to be distributed globally and each individually numbered.

New Balance’s 574 Transportation Series comes in three different designs and colorways each featuring a nautical, aviation or road map.

The M574TSS (Sea) displays a true nautical map in a colorful presentation of burnt orange, rust red, evergreen, cerulean and navy. There is detailing on the tongue label with the unique design of an anchor.

Combining box brown with UPS Gold, the M574TSA (Air) is designed with an aviation map while the M574TSL (Land) features a road map and merges road grey with highway blue and interstate red. The inner soles of each pair will also highlight the icon images of a container ship, cargo plane or truck.

The 574 Transportation footwear range is made with rich supple leathers and synthetics. Only 574 pairs of shoes will be produced for the collection and each will carry their own limited edition registration number making the authenticity uniquely distinctive. Within Asia Pacific, the collection will be distributed in Singapore, Malaysia, Australia, New Zealand, Philippines, Hong Kong, Thailand Taiwan, Japan, Korea and China. All three styles will be launched together on November 17th.

The 574 Transportation Series will be retail at S$229 (with gst).

“New Balance footwear has always been about taking people to places in the utmost of comfort,” said Qing Ni, New Balance’s Regional Marketing Manager, Asia Pacific. “The Transportation Series is a clever way of representing the three different ways our shoes find their way from the factory to retail outlets around the world.”

“Like the successful launch of the 574 Hungry Dragon collection, we anticipate the Transportation Series to be snapped up in no time at all,” added Ms Ni.

The Transportation Series concept, design and development was managed by New Balance International Product Manager, Jennifer King.

“Producing New Balance footwear and ensuring our products reach distribution channels on time takes a huge amount of logistical planning,” she explained. “So by creating three designs based around land, sea and air maps we encompassed all forms of transportation we use to deliver our shoes to customers the world over.”