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STREET: New Balance 99X Series Video

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By Julian Loh, July 9, 2013

The 99X series that began in 1982 with the 990 running shoe was the first $100 sneaker ever and a turning point for the company. Through the various iterations, the 99X series was always a showcase for New Balance’s latest technical innovations and Made in USA craftsmanship.

As the company is set for another turning point in the iconic series through the introduction of modern Revlite tech being fused into the classic 996 model, New Balance Japan Lifestyle Team Manager, Tetsuya Shono, gives us a quick narration on the series’ history, with additional comments from New Balance USA Senior Product Manager, Luis Navarro, as well as Chairman of the company himself, James S. Davis.

 

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