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Video: Streething for H&M x Brick Lane Bikes

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By Julian Loh, March 7, 2013

We gave you a look at a quick teaser a few weeks back, and here’s the final full video! We recently worked with H&M Singapore and some local riders to showcase the upcoming 11-piece capsule collection they’re releasing with East London cycling purveyors, Brick Lane Bikes. You might have seen the official pics floating around the web now, but there hasn’t been much about how the garments will look on the average Asian rider, so in our vid we highlight the fit and functionality of the gear.

The H&M x Brick Lane Bikes Collection is available now at H&M Orchard, as well as 180 select stores worldwide.

Head over here to check out our gallery of cyclist portraits that we did for the launch event.

Video Produced by Streething

Coordination and 2nd Camera by Acit Salbini @ Peonfx

 

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