The Under Armour ECHO: Built to Move, Styled to Disrupt

Once synonymous with locker rooms and late-night training sessions, Under Armour is flipping the script. With the launch of UA ECHO, the performance-first brand is stepping out of the gym and into the rhythm of the city—loud, sculpted, and unapologetically style-led.

This isn’t just a new silhouette—it’s a signal. A bold move that taps into the creative energy of a new generation: post-genre, post-sport, and permanently on the move.

UA ECHO is where speed form meets street form. The design? All angles and attitude— stylish asymmetrical lace system inspired from UA's soccer cleats, geometric contours, translucent overlays, and a speed-lacing system that feels more Blade Runner than bench press. Even standing still, it moves.

But this isn’t all surface. Underneath its futuristic shell sits Under Armour’s full-length HOVR® cushioning: built to provide great cushioning and maximum comfort. The multi-layered mesh upper offers breathability and structure in equal parts, while the UA SlipSpeed™ convertible heel keeps it highly wearable in any situation.

Multiple Styles For Daily Movement

Where the UA ECHO really excels is in its versatile range and a trio of colour options – Black/White, White/Black and Ivory Dune/Virtual Pink. Pair it with aged denim and a distressed jacket, or run it with baggy pants and a cropped jumper—the shoe adds edge without overreaching. It’s a silhouette that refuses to play by one rule: part-tech, part-street, fully in its own lane.

Whether you're bouncing between gallery floors, killing time at a coffee spot, or pacing through the weekend circuit, the UA ECHO doesn’t just keep up—it levels up.

Under Armour, Reimagined

This is Under Armour footwear reimagined, an entrance into a wider style conversation—a cultural pivot that’s less about sport and more about movement in every sense of the word.

With the UA ECHO, the brand signals a new era: one driven by experimentation and a deeper sync with contemporary culture’s constantly shifting codes. Not just hype. Not just innovation. Something in-between for every discerning tastemaker.

Because the next generation isn’t asking for another performance-driven lifestyle shoe—they’re looking to set their own tone and style, and the UA Echo is here to complement it.

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The UA ECHO retails in three colourways at SGD $239, and is available now at underarmour.com.sg and Under Armour Brand Houses islandwide.